A Smarter Dating Interview with @Cheekd

Have you been Cheek’d yet? Want to know more about the huge craze sweeping the world. Check out Smarter Dating’s interview with Cheek’d founder and mastermind Lori – and there’s even a discount code for you to give it a try.

Q1 Tell us all about Cheek’d

Cheek’d makes introducing yourself to an intriguing stranger less intimidating by combining the charm of witty, old school calling cards with the power of the Internet. It’s like online dating, backwards.

What makes it a great way to date?

Despite the soaring popularity of online dating, there’s one inherent flaw: You never really know whom (or what) you’re going to get. Cheek’d introduces real-life spontaneity to online dating.

Everyone knows that men and women tend to exaggerate their social merits on online dating networks and Cheek’d provides a way to reverse engineer the process.  You see cheekdbottom someone attractive, you make eye contact (or perhaps even offer a wink), then you hand off the card; its easy, adventurous and risk-free. We see it as a refreshing alternative to online profile browsing—instead of heading home after work to search for love online in complete solitude, you can start the process as soon as you set foot out your office door.

The cards also offer a real purpose and advantage to other online dating sites and expand a subscriber’s dating opportunities beyond the pool of people registered with an online dating service.  By bringing the social aspect back into dating and moving it from your computer to your everyday life, Cheek’d is giving it’s members an opportunity to leverage technology without completely depending on it.

Tell us about some of the successes?

Clearly my favorite story to date:  After decades on my own relentless pursuit for love, one day last summer, I was sitting solo at a Crab Shack in Montauk and with no AT&T signal, I decided to toss my best friend, “Phone,” into my beach bag and when I looked up, a mysterious, gorgeous man in Ray Bans and a baseball cap sitting right next to me said, “Nice tattoos.”  I handed him my customized Cheek’d card that reads, “let’s meet for a drink.”  We met for that drink and we’re engaged to get married this May.

In what ways can someone make the most of Cheek’d

One thing I love most about doling out these cards is that one doesn’t have to stick around for any type of rejection; whether they’re gay, married or just not interested, you really have nothing to lose except a card.  I also look at it as a “tag, you’re it” kind of game for single adults.  I love the technique of just slipping one as you pass someone going the opposite direction on an escalator or as the subway/ elevator doors close.  Half of the messages I get in my Cheek’d inbox mention the word, “intrigued.”

My other favorite method is to just slip it into someone’s pocket for them to find later.  I dropped the “our fate is in your hands.” card into acclaimed French Documentary Filmmaker Gedeon Nedaut’s coat pocket while he was on a seemingly boring date and this was the message I got in my inbox a few days later:  “Not sure if this is a joke, nor how and when I got a card with a link to your page, but I am of course intrigued.  Meet me at the Whitney Museum Sunday at 3pm. 5th floor. –Gedeon”

Finally what would your elevator pitch be to get people signed up?

From the words of one of our favorite Canadian customers, “These little cards put the fate of your dating life back into your own hands. See what I did there? Into your own hands. Get it? Cheek’d cards that you hand out, with your own hands. Stop the madness.”

***We’d like to offer your readers a 50% off deal on any deck of Cheek’d cards with coupon code: “TECH”



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